Comments on: How to infuse Social Content 2.0 into your social software lifecycle http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/ Onboarding folks onto social software, 10 minutes at a time. Thu, 11 Mar 2010 21:18:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lessons learned from Social Content 2.0 Circle of Life - Part 3 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-67 Lessons learned from Social Content 2.0 Circle of Life - Part 3 | Steven Milstein's Blog Sat, 18 Apr 2009 03:55:52 +0000 http://stevenmilstein.com/blog/?p=803#comment-67 [...] How to infuse Social Content 2.0 into your social software lifecycle [...] [...] How to infuse Social Content 2.0 into your social software lifecycle [...]

]]> By: Lessons learned from Social Content 2.0 Circle of Life - Part 3 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-99 Lessons learned from Social Content 2.0 Circle of Life - Part 3 | Steven Milstein's Blog Sat, 18 Apr 2009 03:55:52 +0000 http://stevenmilstein.com/blog/?p=803#comment-99 [...] How to infuse Social Content 2.0 into your social software lifecycle [...] [...] How to infuse Social Content 2.0 into your social software lifecycle [...]

]]> By: Stephen Arbour http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-64 Stephen Arbour Sun, 22 Mar 2009 14:04:53 +0000 http://stevenmilstein.com/blog/?p=803#comment-64 Interesting topic and thread. One point you did not identify but bears mention is that the reason why many of the social content companies are small is exactly because social interactions are hard to monetize. Sure, you can build a company to support a product (like Acquia), just charge for it (like Atlassian), develop subscriber-based revenue streams with SaaS-based delivery models (like Six Apart), or give it away in hopes of improving your brand and making money elsewhere (like Microsoft). But most of these business models have a hard time delivering the requisite funding to support size, and inevitably the role of Community Product Manager. I think you're totally right about the value of the position and my experience in Product Management is that successful products always work better when you can integrate the development process with a user community. However, paying for both roles with two separate employees is a challenge for many small companies. Until social content companies find more lucrative ways to monetize social interactions, the role of Community Product Manager will be a shared activity. Interesting topic and thread. One point you did not identify but bears mention is that the reason why many of the social content companies are small is exactly because social interactions are hard to monetize. Sure, you can build a company to support a product (like Acquia), just charge for it (like Atlassian), develop subscriber-based revenue streams with SaaS-based delivery models (like Six Apart), or give it away in hopes of improving your brand and making money elsewhere (like Microsoft). But most of these business models have a hard time delivering the requisite funding to support size, and inevitably the role of Community Product Manager.

I think you’re totally right about the value of the position and my experience in Product Management is that successful products always work better when you can integrate the development process with a user community. However, paying for both roles with two separate employees is a challenge for many small companies. Until social content companies find more lucrative ways to monetize social interactions, the role of Community Product Manager will be a shared activity.

]]> By: Lessons learned from Social Content 2.0 Circle of Life - Part 2 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-68 Lessons learned from Social Content 2.0 Circle of Life - Part 2 | Steven Milstein's Blog Thu, 19 Mar 2009 22:42:13 +0000 http://stevenmilstein.com/blog/?p=803#comment-68 [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That [...] [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That [...]

]]> By: Lessons learned from Social Content 2.0 Circle of Life - Part 2 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-100 Lessons learned from Social Content 2.0 Circle of Life - Part 2 | Steven Milstein's Blog Thu, 19 Mar 2009 22:42:13 +0000 http://stevenmilstein.com/blog/?p=803#comment-100 [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That [...] [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That [...]

]]> By: Lessons learnt from Social Content 2.0 Circle of Life - Part 1 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-61 Lessons learnt from Social Content 2.0 Circle of Life - Part 1 | Steven Milstein's Blog Sun, 08 Mar 2009 20:12:52 +0000 http://stevenmilstein.com/blog/?p=803#comment-61 [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated Gartner’s findings that many social software providers / vendors may suffer [...] [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated Gartner’s findings that many social software providers / vendors may suffer [...]

]]> By: Lessons learnt from Social Content 2.0 Circle of Life - Part 1 | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-97 Lessons learnt from Social Content 2.0 Circle of Life - Part 1 | Steven Milstein's Blog Sun, 08 Mar 2009 20:12:52 +0000 http://stevenmilstein.com/blog/?p=803#comment-97 [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated Gartner’s findings that many social software providers / vendors may suffer [...] [...] an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated Gartner’s findings that many social software providers / vendors may suffer [...]

]]> By: Trial offer to test the Social Content 2.0 Circle of Life | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-62 Trial offer to test the Social Content 2.0 Circle of Life | Steven Milstein's Blog Tue, 24 Feb 2009 11:22:43 +0000 http://stevenmilstein.com/blog/?p=803#comment-62 [...] of Life Background I recently posted How to infuse Social Content 2.0 into your social software lifecycle where I mentioned 38 social software companies reviewed in the Gartner Magic Quadrant. I then went [...] [...] of Life Background I recently posted How to infuse Social Content 2.0 into your social software lifecycle where I mentioned 38 social software companies reviewed in the Gartner Magic Quadrant. I then went [...]

]]> By: Trial offer to test the Social Content 2.0 Circle of Life | Steven Milstein's Blog http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-98 Trial offer to test the Social Content 2.0 Circle of Life | Steven Milstein's Blog Tue, 24 Feb 2009 11:22:43 +0000 http://stevenmilstein.com/blog/?p=803#comment-98 [...] of Life Background I recently posted How to infuse Social Content 2.0 into your social software lifecycle where I mentioned 38 social software companies reviewed in the Gartner Magic Quadrant. I then went [...] [...] of Life Background I recently posted How to infuse Social Content 2.0 into your social software lifecycle where I mentioned 38 social software companies reviewed in the Gartner Magic Quadrant. I then went [...]

]]> By: Steven Milstein http://stevenmilstein.com/2009/02/09/how-to-infuse-social-content-20-into-your-social-software-lifecycle/#comment-59 Steven Milstein Wed, 18 Feb 2009 16:06:14 +0000 http://stevenmilstein.com/blog/?p=803#comment-59 @vassko I thank you for revisiting & re-commenting. I'll be following up with to see what I can do to help. @vassko I thank you for revisiting & re-commenting. I’ll be following up with to see what I can do to help.

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