The Stakeholder would be the person filtering out the content, determining whether the source is an administrator or network security analysts and then potentially engaging that source to better understand the issue.

Actually, given your background in contextual inquiry, in-depth interviewing and Voice of the Customer (VOC) techniques I would think you fit the persona of a Community Product Manager. (Peruse the Background links.) If so, that would make you The Outside Stakeholder. (See So surprising, it is worth noting | outside-in-thinking)

And as The Outside Stakeholder, I would also imagine the business model proposed above could serve you well. So if you’re interested in social software development from a product manager’s point-of-view then maybe look back at the model – specifically Other variations.2.

If your product management interests are in other areas, then maybe you should get in touch with Amber (Comment above yours).

Thanks for socializing!

* I would speculate that there is probably a lot of rich data on the words customers use to describe things that could inform product labeling and branding. The hard part would be to determine whether these users whose data you are capturing are part of the product’s target audience. In other words,”the target audience for the product is network security analysts but I am not sure whether the data I am filtering is from system administrators or network security analysts.” This is where the data is only as good as the expert that is filtering it.

* As Val said, I think it is important that the system be able to take feeds from all social content tools and make the system flexible enough so that it can be easily configured to take feeds from future social content tools.

I just want to reiterate that my hopes are to go beyond simply sharing relevant links. As Amber pointed out, Radian6 is quite capable of filtering the buzz. However…

“As a Community Product Manager, I would like to sift through those results, net-out content that may be of interest to Software Product Managers, potentially engage with the Most Frequent Contributors and elaborate on their ideas, so I can contribute as an outside Stakeholder in the product development lifecycle.”

So just as Radian6 filters the buzz, I would filter the context and then build on it.

@AmberCadabra
Thanks, for your – as always, timely help!

Saw your comment and with Steven’s permission, wanted to reach out. The short answer is that we cover the breadth of the social web that’s public – so Twitter, blogs, FB and LinkedIn public areas (like LI Answers and such), online news, photo and video sharing sites, etc.

Would be more than happy to chat with you about our capabilities and what makes us unique. Feel free to contact me anytime at @AmberCadabra on Twitter, or via email at amber.naslund@radian6.com.

Thanks, and thanks Steven for your hospitality.

Cheers.
Amber Naslund
Director of Community, Radian6

The question I have, and assume everyone else would have, is how competitive is the information that your selling. Is the data that Radian6 provides better than other sources such as Google?

What is the depth and breadth of Radian6? Does it monitor Twitter, Facebook, LinkedIn …. along with everything posted on the web?