Systematically iterate your product from Plan A to a plan that works. – Ash Maurya, Running Lean Running lean – YearOneLabs, Montreal   View more presentations from ashmaurya. Background My first encounter with the Lean startup movement was last April at the Startup Lessons...

#7. PRACTICE THE ART OF COLLISION The Reese’s Peanut Butter Cup is a metaphor for life. What seems completely new is often just an unexpected combination of the familiar but previously disconnected. This is Innovation 101, but too often we forget, and think the one asset we have is the...

CPM: Cost per thousand impressions CPC: Cost per click-through CPA: cost-per-action Conversion Rate: The percentage of visitors who take a desired action Customer Acquisition Cost: The cost associated with acquiring a new customer – Internet Marketing Dictionary Searching for  Search...

#1You do not get credit before you do the work – Jason Calacanis, TWiST #47 with Niel Robertson (0:11:17) If you’ve never heard of Jason Calacanis, then you owe it to yourself to check him out on one of his many ThisWeekIn episodes. I had the privaledge to demo to him once...

Partnering, building communities and pitching social software to Sara’s elementary school. Cut win-win deals. A partnership seldom takes place between equals. As a result, the more powerful side is tempted to squeeze the other party. The weaker side, for its part, will begrudgingly...