#7. PRACTICE THE ART OF COLLISION The Reese’s Peanut Butter Cup is a metaphor for life. What seems completely new is often just an unexpected combination of the familiar but previously disconnected. This is Innovation 101, but too often we forget, and think the one asset we have is the...

Golden Rule of Branding: Choose a name that is your URL Don’t choose anything that paints you in a corner. With the word “tweet” in it, it’s painted into a corner. – Mark Suster, referring to TweetUp at 6:11 into This Week in Venture Capital #2 with Mark...

There is no plan… well, maybe a little one. Background In my previous post, Connecting the dots – Part 1, I provided three sources of inspiration for this three part series. Taking inventory of my own dots While I may not share much in common with Steve Jobs – aside from a...

My outside your firewall, shared listening and engaging Community Product Manager service offering for social software vendors/providers. According to wikipedia Shared Services refers to the provision of a service by one part of an organization or group where that service had previously been...

per·spec·tive n. Subjective evaluation of relative significance; a point of view. Background In an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That theme...