CPM: Cost per thousand impressions CPC: Cost per click-through CPA: cost-per-action Conversion Rate: The percentage of visitors who take a desired action Customer Acquisition Cost: The cost associated with acquiring a new customer – Internet Marketing Dictionary Searching for Search...
Kicking off social s...
posted by stevenmilstein
Emerging Early Adopters: With only 10 min demo, 11 & 12 year-olds pounce on social software in their elementary school. Social media tools enable them to be connected, extend their outreach, and ensure that all members can have a voice within the tribe. – Seth Godin, Tribes...
Lessons learned from...
posted by stevenmilstein
per·spec·tive n. Subjective evaluation of relative significance; a point of view. Background In an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That theme...
Lessons learned from...
posted by stevenmilstein
Distinction between a Community Manager, Product Manager and a Community Product Manager Feedback First of all, thanks to all of those who shared their thoughts with me on my last post – Trial offer to test the Social Content 2.0 Circle of Life. In general, there were two common...
Trial offer to test ...
posted by stevenmilstein
More on infusing community and product management for social software development. Read on and email me at steven@stevenmilstein.com if you want to participate in my free trial offer. Background I recently posted How to infuse Social Content 2.0 into your social software lifecycle where I...