The Start-Up Chronic...

Partnering, building communities and pitching social software to Sara’s elementary school. Cut win-win deals. A partnership seldom takes place between equals. As a result, the more powerful side is tempted to squeeze the other party. The weaker side, for its part, will begrudgingly...

The Start-Up Chronic...

Using social software to avoid building something that someone – other than me, thinks is awesome. Once you have the community, let them tell you how to improve your product by exposing your engineers to the cheers and jeers. This type of feedback is one of the greatest values of a...

Lessons learned from...

My outside your firewall, shared listening and engaging Community Product Manager service offering for social software vendors/providers. According to wikipedia Shared Services refers to the provision of a service by one part of an organization or group where that service had previously been...

Lessons learned from...

per·spec·tive n. Subjective evaluation of relative significance; a point of view. Background In an earlier post, How to infuse Social Content 2.0 into your social software lifecycle, I reiterated a common theme I noticed in Gartner’s Magic Quadrant for Social Software. That theme...

Lessons learned from...

Distinction between a Community Manager, Product Manager and a Community Product Manager Feedback First of all, thanks to all of those who shared their thoughts with me on my last post – Trial offer to test the Social Content 2.0 Circle of Life. In general, there were two common...