Why Our Widgets Whip...

CPM: Cost per thousand impressions CPC: Cost per click-through CPA: cost-per-action Conversion Rate: The percentage of visitors who take a desired action Customer Acquisition Cost: The cost associated with acquiring a new customer – Internet Marketing Dictionary Searching for  Search...

The Start-Up Chronic...

Using social software to avoid building something that someone – other than me, thinks is awesome. Once you have the community, let them tell you how to improve your product by exposing your engineers to the cheers and jeers. This type of feedback is one of the greatest values of a...

The Start-Up Chronic...

My Idea’s Unhidden Agenda, also known as, Work-For-Attribution, and how I hope it will attract community members and contributors – the Who. Imagination: Albert Einstein said, “Imagination is more important than knowledge.” Leaders create things that didn’t exist...