#7. PRACTICE THE ART OF COLLISION The Reese’s Peanut Butter Cup is a metaphor for life. What seems completely new is often just an unexpected combination of the familiar but previously disconnected. This is Innovation 101, but too often we forget, and think the one asset we have is the...

#7. PRACTICE THE ART OF COLLISION The Reese’s Peanut Butter Cup is a metaphor for life. What seems completely new is often just an unexpected combination of the familiar but previously disconnected. This is Innovation 101, but too often we forget, and think the one asset we have is the...

CPM: Cost per thousand impressions CPC: Cost per click-through CPA: cost-per-action Conversion Rate: The percentage of visitors who take a desired action Customer Acquisition Cost: The cost associated with acquiring a new customer – Internet Marketing Dictionary Searching for  Search...