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Apparently, it’s much simpler to use Social Software than explain it

Some of us folks in the social software field need to take a lesson from 11 year-olds & Steve Jobs.

Apple Specialists are at the heart of our reputation for extraordinary customer service. You love people. Have an encyclopedic knowledge of all things Apple. And can translate technology-speak into everyday language. You’re ready to not just serve up information, but also inspire the next generation of Mac, iPod, iPhone, and Apple TV fans.

– Job posting for an Apple (Store) Specialist & the Steve Jobs philosphy of why a customer should care

Background

In my previous post – Early social software adopters eager for extra homework, I bragged about how quickly and effortlessly Sara’s Grade 6 class not just adopted, but embraced their new social software site. But this week, was about The Project & actually working in their Deliverables – modifying Cynapse’s Best Practices Guide For Elementary School Students.

Sample comments posted on their interim deliverables 🙂

I don’t get “getting feedback on interim deliverables”
Mayby you can shorten the text to make it seem less,… daunting.
i don’t get it ????????????
What does surfacing and interim mean?
I guess it makes sense, but 1/4 of your day is a pretty long time – 3-4 hours’ worth!
What does fragmented mean?
What is RSS?
What’s IDC?
What’s 2.0 enterprises?
Kids usually don’t care about publishing!
2.0?????????????
What is tacit knowledge

— from Collaboration – What is it and Why is it needed ?

what does infrastructure mean?
What is this adopting, exactly?
What’s facilitate and aggregate.
well what are we talking about?

— from Driving Adoption

Are you smarter than a Six-Grader?

Can you reply to their comments, like an Apple Store Specialist – translating technology-speak into everyday language 11 and 12 year-olds can understand?

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Early social software adopters eager for extra homework

I never thought assigning homework would be so easy but, this is social software in elementary schools.

… a simple process: find leaders (the heretics who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers-and things get better. They always get better.

Tribes, Seth Godin

Who wants more homework?
Who wants more homework?
Background

Previously in There are no screw-ups, just Versions, I primed Sara’s elementary school classmates on how to give their own Lunch & Learn. Since then, I prepared the initial wiki page content for their project assignments.

Wow, is this what it’s like to teach?

While I have provided face-to-face training in the past and even hundreds of techies via e-learning (onilne realtime education), I have never experienced so much energy in a classroom. And what’s even more amazing to witness is, it’s not not bound to the 40 minute lunch-time session we share. Sara’s classmates are contributing to their Cynapse site. While they help with homework and contribute fave songs, movies, books, etc., their blogs, wikis & threaded comments are the best. They’re just playing around and naturally having fun!

Seth Godin was right – duhhh

It was that easy: “… amplify their work, give them a platform, and help them find followers-and things get better. They always get better.” So I never handed out their project assignments. They volunteered and even complained that some had more features to cover than they did. Life is good – so far.

Make it fun

I’ve offered my help for any questions they have – provided the questions are posted on the site for others to benefit. I’ve also offered to help them – as best as I can, in creating video blogs (vlogs), recorded how-to interviews, presentations and recorded demos. These would all be “nice-to-haves”. The only “need-to-have” is the updated wiki page deliverables – Cynapse’s Best Practices Guide for Elementary School Students.

Beatles – i get by with a little help from my friends

Help your friends out by posting questions/comments on their assigned wiki pages – before their Lunch & Learn date and I’m sure they’ll help you out with yours!

— my $0.02 (CAD)

The first update after school was this Beatles song. Check back next week to see how they start delivering.

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There are no screw-ups, just Versions

Cynapse’s Version control alleviates collaboration and adoption fear factor – at least among 11 and 12 year-olds.

Background

My last post – Kicking off social software in Sara’s elementary school illustrated how Six Graders – 11 & 12 year-olds, were quick to adopt social software in their elementary school. Now that they had some fun over the holidays, the real work needs to start.

The Project

In order to make myself perfectly clear, I created an internal wiki page for them called The Project’s 5 Ws. Basically, the students had already agreed to:

The Deliverable is the modified version of Cynapse’s Best Practices Guide, entitled Cynapse’s Best Practices Guide for Elementary School Students. The Students will work in teams and collaborate on modifying the existing content to suit their own scenarios / use cases / user stories, so that other students can benefit from their experiences and ease their adoption of social software.

Defining success

Deliver The Deliverable within 3 months & their elementary school will continue offering the social software service.

Perhap my last Lunch & Learn

While I’ve only presented 3 Lunch & Learns so far, I fully intend to retire in the very near future. While I do love presenting, demoing & fielding their questions, or, concerns, I think it’s time for them to step-up & take over. There are 13 features – like blogs, wikis, calendar events, status logs, etc. for the students to document. I explained the concept & values of Agile self-organized teams & gave them until next week to decide which features they want to adopt ownership for. So next week should be my last official Lunch & Learn. From then on, the students will take turns presenting, demoing & fielding their own questions, or, concerns.

Use or it loose it

In addition, I asked them to start blogging about their everyday experiences, including those using/adopting Cynapse‘s cyn.in social software. The more content they contribute, the easier it will be for everyone to succeed.

Leading by example

In conclusion, I gave them a very quick introduction into Cynapse’s content management – wiki editing & version control. I meant to record my demo but unfortunately, didn’t have the connector for my laptop, so I used the teacher’s laptop instead – which didn’t have Jing – screen recording software, installed. I suggested it would be a nice surprise if we were able to deliver less-than-5-minutes How-To videos – like the one above & offered to help them out.

Reflection

What do think? Will this small group of 11 and 12-year-olds succeed?

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Update on pitching social software to Sara’s elementary school

Sara’s teacher – Mr. N. was kind enough to schedule 90 minutes last Friday afternoon for me to pitch social software to her Grade 6 class.

No battle plan ever survives contact with the enemy.

— Field Marshall Helmuth Carl Bernard von Moltke

Harmless Audio Plug

The Plan

My original intent was to play a couple of music videos I mashed-up to see how familiar the students already were with services like Facebook & MSN. Unfortunately, as I plugged the external speakers into my 6 year-old Dell laptop, something went pop & then all we heard was nothing but snap & crackle.

I should have known better than try to resolve the situation. Mr. N. jumped right in with a little discussion on the pros & cons of things like Facebook & MSN. But as Sara gave me her “Daddy…?” look, I figured it was time to move on and demo the mini-site I set up the night before.

Moving on

I started off logged into the site with Sara’s credentials & displayed the day’s Calendar Event. I toured the bullet items and the Video Gallery – like YouTube, I wanted to show. I clicked on Sara’s Profile page to draw the analogy to Facebook. I showed them the Image Gallery with a few pictures Sara took at their last 3-day field trip & mentioned Flickr. I showed them Status messages & Discussions – sort of like MSN, GTalk, Twitter, Facebook, myspace, gmail, hotmail, etc. Then there was the shared Bookmarks like delicious and digg.

In the end, I never needed the videos. For the most part, the kids were very much tuned into the virtues of social software. If anything, they just didn’t know that that’s what it was called.

Hmmm

For myself, I learned that more than half the kids were already on Facebook & avid MSN users. In fact, the Facebook users were also well aware of the fact they are “ineligible” to register but lied about their birthdays as a work around. MSN doesn’t challenge anyone on registration but it’s buried somewhere in the Terms & Conditions that a “Child” must have the permission of a parent, or, guardian – which seemed to bother some of the kids on MSN.

For those, not registered with Facebook, many were very quick to say they didn’t want to lie about their age – Sara included. In addition, I also found out that some felt the peer pressure to be on Facebook.

A simple analogy

So that’s what we offered the Grade 6 class. All the social software capabilities they want in the privacy and safety of their own school. I pointed out that at recess time, the school doesn’t send them out to the public parks to play. They go out to their gated schoolyard where there’s school staff to monitor them. And on some occasions, they get together with other schools to play soccer, or, football. So this was going to be exactly along the same thinking – just virtual.

The Project

While I wasn’t able to play any videos for the kids, I did cover the material the old fashioned way. I explained to them the deal in the making – described in my previous post The Start-Up Chronicles: Chapter 2. Who, Part 4, under “Who’s in for a little extra-curricular activity?”.

In the end, both Mr. N. & I concluded that there is certainly a desire and need for us to bring social software into the school. In the fact the interest level seemed so high, that Mr. N. offered to integrate the social software activity into his curriculum and even dedicate Friday afternoons for me to mentor the kids – given enough parents grant their permission.

Up next

Permission Slip and all the parents/guardians have been directed here to permit, or, not permit their child to participate in the social software activity.


[form 2 “Social Software In Schools Permission Form”]

 

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