Steven Milstein’s Blog Onboarding folks onto social software, 10 minutes at a time.

The Start-Up Chronicles: Chapter 2. Who, Part 2

My Idea's Unhidden Agenda, also known as, Work-For-Attribution, and how I hope it will attract community members and contributors - the Who.

Imagination: Albert Einstein said, "Imagination is more important than knowledge." Leaders create things that didn't exist before. The do this by giving the tribe a vision of something that could happen, but hasn't (yet).

You can't manage without knowledge. You can't lead without imagination.

-- Tribes, Seth Godin

idea - who

As written in my Part 1, I needed to find a way build on my lessons learned and try my best to avoid repeating any errs of the past. But even more than needing a way to attract members to my new tribe, I needed to find a way to give them an environment where they could go beyond simple contributions. I needed to find a way for them to build their own opportunities, own quests and maybe even their own tribes.

So a little while back, I came up with the following for my collaborators:

How to make this viral
I was also wondering how to make this a community project where we could create the engine and enable/empower other communities to use/build/extend it for purposes we haven't yet considered, or, may simply not be in our domain of expertise.  In other words, make it "viral".

This is what I've come up with so far
The core engine - to be defined later, is the center of our community.  If you've read Seth Godin's Tribes then you already know that every community needs a leader.  That would be me - Steven Milstein.  And while this is not a democracy, that certainly doesn't mean that I won't hear & listen to the members of this tribe.  Now that may sound harsh but, please hear me out - I'm not finished yet.

Since you're here reading this, then I'm going to guess that you like the idea, or, appeal of leading - maybe even a tribe of your own.  It may not be today, but someday in the foreseeable future.  If this is not the case, then I deeply encourage you to give this some thought.  Because what I'd like to see is each of us exploiting this opportunity to seed own tribes with this core engine.

Unhidden agendas
What I'd like is for each of us to create an entry here with our Unhidden Agenda.  Describe what it is you hope to gain by investing your time, energy, maybe money, in this venture?  (Don't tell what you can, or, cannot invest.) You have to be honest & you have to be passionate.  Once approved/agreed upon, this Agenda will then represent your social contract to this endeavor.  Break your Agenda, break your contract - you're out.

I'm not dead certain about this idea & am certainly open to your feedback.  But until then, I think this Unhidden Agenda Model will scale & encourage others to not only participate but contribute.  And if we truly believe in outside-in agile/scrum software development & we strive to maintain the integrity of the core engine then each of us should be able to fulfill our agenda.

For example
My (Steven's) Unhidden Agenda will elaborate on how I'd like to be the product manager/owner of some leading edge social software product. I'll go on to say how I want to use this endeavor to prove that I can not only be just that but, also have a touch of vision and more importantly, that I deliver.  I'd also like to boast about the community/communities I seeded and onboarded to social software.

I imagine [Retail IT Guy/Gal] 's entry will focus on their retail domain of expertise & how they would like to cultivate their own tribe.

For [Software Engineer Guy/Gal], I can see them seizing the opportunity to build the core engine in their own technical fashion and then sharing & expanding its APIs with the technical community of this growing social network.

Next steps
As I said earlier, this is not written in stone but I would like to find a way to make this more than three guys who live in Montreal.  If we're all somewhat comfortable with this approach, then here's what I see happening next:
1. Work & finalize on our agendas
2. Get to work on building a simple proof-of-concept
3. Start blogging about what we're doing here & post your Unhidden Agenda
4. Find & contribute to your related communities
5. Seek feedback from others & maybe ask a select few join us in our Community
6. Invite some of those to publicly blog their own Unhidden Agenda in the hopes of gaining admittance to this exclusive community - exclusivity matters. (If you believe Seth Godin.)

While I originally sought a lawyer's opinion about the Idea's monetization possibilities, I was immediately told not to proceed without securing my copyright and ownership of "said" Idea. And that's when I had visions of Groundhog Day. To be very clear. I did not then, nor do I now, have any money. I did not then, nor do I now, have the time, nor the resources to expend on fantasies and illusions of gazillion dollar exit strategies. This is my Reality Check. (By the way, if you click on any of the links that lead to Amazon and actually buy the book, then I get something back - although I quite honestly don't even know that that is yet, through their Associates program.)

So as of today's date, this is the best I can offer:

Whatever work you contribute will be considered "work made for hire" and for whatever reason that may not hold up, then the agreement will be considered a "copyright assignment" from you to my company - Milstein & Associates Inc.

Sounds harsh, eh? But, it is what it is. I'll post this digital back of the napkin version in the Idea's community site so folks can sign up - at least in the digital sense.

Now in lieu of any payment, what I hope to do - subject to lawyer approval, is offer an Attribution for your contributions. Something like movie credits, or, if you open Adobe Reader, click on the Help, About, Credits button - for starters. Ideally, as stated in the Unhidden Agenda, I would have to provide a mechanism and venue for folks to discover and explore your contributions, maybe even for you to start your own tribe.

My next post will be about the Idea's Community site and who would be its target audience.