I learned this when reading Guy Kawasaki’s Reality Check:
Leo Rosten, the Yiddish maven and author of The Joys of Yiddish, defines mensch this way:
Someone to admire and emulate, someone of noble character. The key to being “a real mensch” is nothing less than character, rectitude, dignity, a sense of what is right, responsible, decorous.
Read more: How to Change the World: How to Be a Mensch
While trolling Twitter for #custdev, I came across You don’t need a business plan yet: 7 ideas for Customer Development « Information Maven: Greg Meyer. I read it, liked it and retweeted it. Shortly after words, I got a thanks mention from @grmeyer. Soon enough, one tweet led to another and then Greg asked for an interview.
The first thing Greg asked was “What can I do to help you?” – which surprised me because I thought Greg wanted to talk about my Nordie experience he posted on Deliver The Awesome. Not so. Greg explained he likes being an Information Maven – “a trusted expert in a particular field, who seeks to pass knowledge on to others” – as described in his About.
Within moments, Greg was describing and offering to connect me with four, or, five contacts whom most likely share AnotherSocialEconomy’s Where Demand Comes to Meet Supply vision. And while it’s always nice to get feedback and introductions from someone who “gets it”, it’s even more of a delight when they come through.
Usually, someone coming through with an introduction takes the form of an email with contact info. But not from the guy who runs a site called on Deliver The Awesome. Within a very short time, Greg sent out emails like:
[contact-name], meet Steven Milstein. Steven is a Montreal entrepreneur. You should know Steven because he’s working on a way to match up qualified buyers with qualified sellers for speciifc commerce / e-commerce needs. Find out more at http://ReverseTheSearch.co.
Steven, meet [contact-name]. [contact-name] is [title / role]. You should know [contact-name because he’s a good guy and has lots of experience thinking about bringing concepts to market. Find out more at [useful link].
I hope this introduction proves useful!
Networking User Stories
Now that’s an introduction! They remind me of User Stories that take the form of:
As a <type of user>, I want <some goal> so that <some reason>.
Not only were the introductions short & sweet but each were custom wordsmithed, hoping to capture how this introduction may be helpful to it’s recipients.
To all my friends out there, please follow @grmeyer and @DeliverAwesome, visit and offer up your own service, or, retail experience that made you feel great. You can also follow @GregAtGist, the product marketing guy for Gist – a wild product that melds all your contacts social streams in your own Dashboard, or, my fave, email Inbox.
I’ve been practicing my @grmeyer inspired Networking User Stories whenever the opportunity arises & have to report, if nothing else, it is gratifying. I’m not good at following-up, maybe because, I know people are inundated with others trying to connect & I don’t want to put anyone in the uncomfortable position of feeling they have to explain their actions, or, lack thereof to me.
But based on all these networking experiences and months of various styles of breakfast meetings & coffee meetings, even this post by James Altucher – The 9 Skills Needed to Become a Super Connector Altucher Confidential, I’m really pleased to say that we’re taking apart our startup’s lego blocks & reassembling them to service the needs of power networkers. Once relaunched, we’ll be “taking the mundane out of making it rain” by facilitating half of the skills James mentioned.